Milos Dimitrijevic studied at the University of Belgrade from 2009 to 2011 and graduated with a master’s degree in Organizational Sciences and Information Technology. From 2004 to 2008, his field of studies was Economics, Accounting and Auditing, Finance, and Insurance. Hence, his formal education has financial, economics and organizational sciences background.
With the support from his family and with 20 years of involvement in the event industry and international bidding and procurement processes, Milos has forged new territory and solidified his niche within the events, tourism, and travel industry. “Miross has been and will be my life call and natural surroundings”, says Mr.Milos.
During his professional career and through membership in various major international organizations and associations, Milos have passed almost all types of workshops organized by ICCA, IATA, PCMA, Lufthansa City Center network of agencies, ATG workshops, many joint workshops and seminars organized by Convention Bureau of Serbia who he always considers as a major partner in the field of event organization.
Milos has been actively involved in many conferences and was invited as a speaker for ICCA main Conference twice, as a speaker and Moderator on Uzakrota main events in Belgrade and Berlin and many other associated events. He has founded together with his partners worldwide event architect group – a group of the most sophisticated event agencies delivering all kinds of events. One of the projects was awarded with a gold medal in 2019 by EVENTEX. EVENTEX as a leading marketing and event competition in the world has recognized their work and nominated him among 100 most influential people in the event industry worldwide which can be considered as a very honorable and prestigious achievement.
Miross as a Brand in the Event and Travel Industry
Ever since the launch of the agency back in 1989, Miross has been a successful provider of a broad spectrum of event and travel services, including the organization of seminars and conferences, special arrangements, and business travel arrangements. The agency has been an active member of all relevant national and international organizations and institutions, and its main goal always was to provide high end services and world-class event management handled properly in a streamlined process. Miross’ work as a team is indeed admirable about which Milos himself says,”We are fiercely proud of our team, and all the challenges and obstacles that we have bypassed together in the atmosphere of trust, commitment, and loyalty”.
For more than 30 years now the agency has been organizing all types of events, business travel arrangements with sophisticated reporting tools, in all domains and of any size, offering full services from the idea to the final report. Relying completely on the agency’s logistics, marketing, PR campaign, technical and IT support their clients can safely accept the Miross turnkey arrangement.
Their quick response and adaptivity, especially through Covid-19 times, play a crucial role and a true trustworthy token that even in hard times, Miross’ team can rapidly adopt changes and offer cutting edge solutions on the market.
Miross as Dynamic and Adaptive Business Organization
As we know that the event and travel industry is one of the most growing and developing industries in the world, Miross is always obliged to create new and improve their existing products for the clients. They have recently created three virtual studios in the region with new sophisticated technology which can cover all the needs for organization of online/virtual or Hybrid events. They have also created a professional A/V production team, marketing team and PR team after which they are now also covering all services from these two fields of work. Also, Their existing products have been significantly improved with implementing new systems and rules in the air and ground transportation sector of the agency.
Beside reservations, issuance of tickets and coordination of travel arrangements they are now successfully dealing with all claims for their clients and actually earning some additional profit from this. Hence we can conclude, Miross is devoted and obliged to always improve and create new products especially in crisis situations in which brands had a great opportunity to fully demonstrate their values and qualities and to be leaders in crisis-exit strategies.
Mr.Milos says, “Brands must be synonyms for strong companies that will be there for their clients and their employees and therefore,my agency, MIROSS, has been on the market for almost 35 years”. In that period, they have managed to “survive as a business travel and event company”: 1 civil war in ex-Yugoslavia, the world’s biggest hyper-inflation, NATO bombing of Yugoslavia, economic crisis, and now COVID crisis, which is indeed a great achievement. When there are hard times, clients will see what brands are real brands and what brands are not. Also, existing on the market for almost 35 years – they have learned that they must always go from their comfort zone, and push themselves forward, to develop new services and products – but above all to put the clients first. Hence, they are always ready to invest in people, education of employees and new tools. “Our team, clients and connections – all that lead to great recommendations, commitment and expanding of our portfolio. Digitalization and embracing changes represent a must in today’s market and this will be our strategy in the years to come”, Says Mr.Milos.
Miross Aims to Be the Best in the Whole Region
What you saw, is what you will reap, that is the principle that is the very base for Miross in their activities. So, they emphasize on working with the loyal employees who will nurture current clients and acquire new ones, increase regional presence, and obtain a leader’s position on the market.
Miross vision is to be the region’s leading conference travel agency and the No.1 corporate travel company. To serve clients, They use various skills to execute successful events. In this daily mix of planning and execution, they have discovered that they must adapt to changes now more than ever. The world is a fast-growing machine which will never stop, and keeping pace with progress in every means of personal and professional development is a must. In the words of Milos,”we understand and respect everyone’s talents, needs and ideas so that our company grows in a unique style of a healthy organism, where the employee’s benefit is a way to grow the modern procreative business”. Hence with their teamwork and adaptability, they are more than ready to clear all the obstacles and be the best business travel and event agency in the whole region.
Foreshadowing on the Current and Upcoming Challenges in the Industry
Unfortunately, delegates and tourists’ needs and wants were the first to be cut down, which is normal for crisis situations, such as a health or political crisis. However, fortunately, tourism showed great flexibility, and has already reached pre-crisis growth figures. This means that after three years of working within a very limited environment, service providers (From hotels and agencies to air companies and congress venues) are finally in full working conditions.
While talking about risks and challenges for the industry Milos said, “It is so hard to exactly predict what the future will take into account considering all that happened in the last 3 years. At this moment, the economic crisis and world’s separation are on the top of my mind”. Also, the global crisis showed that the relevant businesses must not ever forget domestic and regional tourists, since those will be the first to come back. This further means service providers need to develop new services and products – and from the travel industry point of view is the hardest – since sometimes they are not very eager to go from our comfort zone and put something new on the market. And finally, travel agencies should not base their strategy only on one or maybe several markets, but rather should target larger geographical areas but at the same time should not try to sell the same products/service to all of them, but to customize to specific needs and wants. “The challenge is always the same, to protect people and survive in these unpredictable times!”, says Milos.
A Leader’s Way to Deal with Empathy and Vulnerability
Milos’ plans for the future are to put sustainable development in the work environment, which is to be promoted among the staff, clients and partners all over the world.
Supporting teamwork, openness and trust, Milos respects knowledge based on diversity of origin, experience and views. Milos believes empathy is the only way to understand and feel the most vulnerable and precious thing every company leader must respect- being a human with your humans. Milos considers vulnerability to be a way towards improvement. “Without vulnerability, there is no bravery, innovation, creativity, or risk taking. Additionally, if you do not embrace vulnerability, there is limited human connectedness. All of these things will ultimately hinder businesses as these are critical drivers of success”, says Milos.
The Key to Deal with Disagreement and Criticism
Working with people, their needs, desires, disappointments and expectations, means you constantly have to upgrade, learn, predict and overcome every possible obstacle, smoothly and with ease. “The only way of doing it is to be fiercely professional, ahead of personal grudges and disagreements. Because we are a team, we hold each other’s backs, respect and understand everyone’s needs, and communicate disagreements like challenges that need to be overcome. And that is our job”, says Milos.
The Value of Client Feedback and Customer Satisfaction
Milos believes the best way to constantly improve your business is to really take every single customer feedback seriously, listen actively and never feel like there is no more space for progress. That’s why Miross provides such a wide spectrum of services because it’s a must for us, to fulfill an entire client’s idea, providing them to rely completely on the agency’s logistics. The ultimate result is the loyal clients and customers, that are thriving with the agency for decades now.
Advice to Aspiring Young Business People
Believe in your dreams, never give up, no matter what others say, the vision of your future business is not on anyone’s agenda. Always learn new things, stay up to date, listen and talk to your employees – they know the best what challenges your company needs to overcome.
