Maia Gigiberia, the founder of Lebarde Natural Skincare believes that beauty was never meant to be superficial. It was always personal, deeply rooted, and inseparable from wellness, heritage, and truth. Long before Lebarde became a recognized name in clean luxury skincare, it existed as a quiet conviction shaped by experience, frustration, and an unwavering belief in nature’s intelligence.
Lebarde did not begin as a business idea. It began as a search for answers.
A Personal Struggle That Sparked a Purpose
Maia’s journey into skincare was not inspired by trends or market gaps but by necessity. Years of testing well known international brands, including products labeled as natural, left her disappointed and physically affected. None delivered lasting results for her sensitive skin.
Her turning point came in 2012, before relocating to the United Kingdom, when she underwent a cosmetic Botox procedure around her eyes. Initially, the results appeared positive. But within six months, the effects reversed dramatically. Her skin lost elasticity and became worse than it had been before.
That experience reshaped her understanding of beauty.
“I decided to find a solution without injections,” Maia explains. “I wanted healing, not damage disguised as beauty.”
Instead of accepting invasive procedures as the norm, she turned inward and backward to nature, tradition, and science. What followed was years of intense study, research, and experimentation in botanical formulations. Maia immersed herself in understanding plant-based ingredients, natural vitamins, minerals, and antioxidants, determined to create something that genuinely worked.
By 2019, after extensive testing, she achieved what the market had failed to offer her. A healthy, innovative skincare formula that restored her skin naturally, renewed skin cells, and slowed visible aging without compromising long-term skin health.
“It worked on me first,” she says. “Only then did I know it could work for others.”
From Education to Empowerment
Before entering the beauty industry, Maia spent years in education, a chapter of her life that profoundly shaped her leadership style and brand philosophy. Teaching allowed her to connect deeply with people, observe their insecurities, and understand how confidence often begins with self-care.
This background instilled in her a strong sense of responsibility. She did not want to create products that merely enhanced appearance. She wanted to build something that celebrated individuality and empowered people to feel confident in their own skin.
“When people feel cared for, they carry themselves differently,” Maia notes. “Beauty should support that, not replace it.”
That belief became central to Lebarde’s identity. The brand was never about quick fixes or temporary transformations. It was about long-term skin health, emotional well-being, and authenticity.
A Brand Named After Origin and Memory
The name Lebarde carries deep personal and cultural meaning. It comes from an ancient, beautiful mountainous resort in the South Caucasus region of Georgia, Maia’s homeland. The name reflects serenity, purity, and timeless beauty, values that define the brand’s essence.
In 2019, Maia officially registered Lebarde’s intellectual property, protecting not just a name but a philosophy. Two years later, in 2021, she established Lebarde Beauty in the United Kingdom, bringing her vision to an international stage.
This step marked the transformation of a personal solution into a purpose-driven luxury skincare brand, grounded in nature and guided by integrity.
Ancient Roots, Modern Vision
Maia’s approach to skincare is inseparable from her cultural heritage. Growing up, she was naturally drawn to a healthy lifestyle and traditional remedies. Her childhood memories include crafting herbal mixtures using small medical bowls and assisting her father, a pharmacist, with plasters, cottons, and bandages.
Her roots trace back to ancient Colchis, a region rich in mythology and healing traditions. It is the land associated with Medea, daughter of the king of Colchis, who is believed to have created the earliest self-care products using plants. Even the word medicine is said to derive from Medea’s name.
“This history gave me confidence,” Maia reflects. “I believed the solution was already in nature.”
That belief became the foundation of Lebarde. Every product is created using only natural ingredients, carefully selected for their beauty, effectiveness, and purity. The brand remains free from chemicals and synthetic components, staying true to Maia’s conviction that nature holds the answers modern beauty often ignores.
Redefining Clean Beauty With Integrity and Intention
As Lebarde Natural Skincare continues to gain recognition, Maia remains clear about one thing. Growth must never come at the cost of authenticity. In an industry often driven by aggressive marketing and fast innovation cycles, Lebarde stands firmly for a slower, more conscious approach to beauty.
For Maia, clean beauty is not a trend or a label. It is a responsibility.
Ask Maia what clean beauty truly means, and her answer is refreshingly direct.
“Clean beauty means a healthy product for me.”
There is no complicated narrative or vague promise behind her definition. A product is either healthy for the skin or it is not. Lebarde formulations are built on this principle, prioritizing long-term skin health over short-lived visual effects.
Maia is openly critical of the modern obsession with instant results, particularly the rise of injections and invasive procedures marketed as skincare solutions. She believes this approach not only damages the skin over time but also creates unhealthy dependency, especially among younger women.
“I am shocked when injections are offered to 25-year-old women as skincare,” she says. “It is horrible. Beauty should never harm the body.”
Lebarde exists as a response to that reality. Its products are designed to support the skin’s natural renewal process, strengthen its structure, and preserve elasticity without interfering with its biological balance.
Values That Guide Every Decision
At the heart of Lebarde is a deeply spiritual and ethical value system. Maia’s respect for nature is not symbolic. It is operational.
She values nature and beauty as creations of God, honoring every element involved in the process. From the hard work of honeybees to the energy of the sun, from mountains and flora to water, rivers, and seas, every natural contributor is acknowledged and respected.
These values shape every decision, from ingredient sourcing to production methods and packaging choices. Lebarde does not rush development or compromise quality for scale. Each product is created with patience, intention, and care.
This philosophy also explains why Lebarde encourages customers to invest in fewer, high-quality products rather than excessive routines. For Maia, true luxury is not quantity. It is effectiveness, safety, and respect for both the individual and the planet.
Balancing Science and Nature
Lebarde’s strength lies in its ability to unite science, artistry, and luxury without allowing one to overpower the other. Maia does not reject science. She uses it to unlock the potential of nature.
Every formula is the result of research, testing, and refinement. Natural extracts are carefully blended to deliver visible, lasting results while maintaining ethical and sustainable standards. The goal is not to force the skin to change but to support its natural intelligence.
“Every formula tells a story of dedication, heritage, and innovation,” Maia explains.
This balance is what allows Lebarde to achieve results without resorting to synthetic shortcuts. Science provides structure and validation. Nature provides healing and longevity. Together, they create skincare that is both effective and honest.
Authenticity as a Growth Strategy
As the brand grows, maintaining integrity remains non-negotiable. Maia believes that trust is built not through promises but through consistency. From transparent communication to product performance, Lebarde focuses on earning customer loyalty rather than chasing mass appeal.
Awards and industry recognition have followed naturally, serving as reflections of the brand’s commitment rather than its motivation. For Maia, success is measured by customer confidence, repeat use, and the quiet assurance that people feel when they finally find a product that truly works for them.
Lebarde does not aim to redefine luxury as exclusivity. Instead, it reframes luxury as authenticity, excellence, and care in every bottle.
Beauty Born From Nature’s Nectar
In an increasingly crowded beauty market, standing out requires more than attractive packaging or persuasive marketing. For Lebarde Natural Skincare, distinction comes from intention, originality, and a refusal to follow shortcuts. Under Maia’s leadership, the brand has positioned itself not simply as a skincare line, but as an experience rooted in nature, emotion, and trust.
What truly sets Lebarde apart is its uncompromising relationship with nature. At the core of its formulations lies what Maia describes as the nectar of flowers, drawn from beautiful, untouched environments. These ingredients are chosen not only for their effectiveness but for how they make people feel.
“Synthetics cannot make you look and feel beautiful,” Maia states with conviction.
Lebarde products are designed to engage the senses as much as the skin. The textures, aromas, and absorption all contribute to a moment of calm and connection. Maia believes that skincare should feel like a ritual, not a routine, something that brings joy and mindfulness into daily life.
Certain ingredients within Lebarde formulations are intentionally selected for their emotional impact. Maia describes them as elements that make people feel happy, think differently, and reconnect with themselves. She often refers to this experience as eternal love, a discovery of paradise through self-care.
This philosophy reflects her belief that beauty is not only physical but emotional and psychological. When the mind feels at ease, the skin responds.
Handcrafted Luxury With Meaning
Lebarde’s commitment to uniqueness extends beyond formulations into design and presentation. Each product features exclusive, handcrafted packaging created to reflect the brand’s elegance, heritage, and artistic vision.
Nothing about Lebarde is mass-produced in spirit. Every detail is curated carefully, from ingredient sourcing to the final visual identity. The packaging is not designed to impress at first glance alone but to convey refinement, quality, and respect for the product inside.
For Maia, luxury is not loud. It is thoughtful.
This approach has resonated strongly with customers who seek more than surface-level beauty. Lebarde attracts individuals who value craftsmanship, authenticity, and depth, people who understand that true luxury is felt, not advertised.
Transparency and Trust as Competitive Strengths
In a market often criticized for exaggerated claims and unclear ingredient lists, Lebarde places transparency at the center of its relationship with customers. Maia believes that trust is the most valuable currency in beauty.
From openly communicating the benefits of natural vitamins, minerals, and antioxidants to educating clients on proper usage, the brand focuses on clarity rather than persuasion. Customers are encouraged to understand what they are applying to their skin and why it works.
This trust-driven approach has helped Lebarde build long-term relationships rather than one-time sales. Many customers describe their first experience with the brand as a moment of relief.
“They say they finally found the right product,” Maia shares. “They tell me it is the best they have ever tried.”
Recognition Rooted in Consistency
Lebarde’s growing list of awards and recognitions reflects years of consistent dedication rather than sudden success. For Maia, these honors validate the brand’s philosophy and reassure customers that clean, conscious beauty can still be luxurious and effective.
However, accolades are never the end goal. They are simply markers along a journey defined by purpose. Lebarde’s true achievement lies in redefining luxury as something ethical, sustainable, and deeply personal.
As the brand continues to expand its presence, Maia remains focused on preserving the soul of Lebarde. Growth is welcomed, but never at the expense of values.
A Critical View of Injection Culture
In an era dominated by instant transformations and aesthetic shortcuts, Maia stands firmly against the normalization of invasive beauty practices. Her voice within the beauty industry is not only entrepreneurial but protective, especially when it comes to younger generations navigating unrealistic standards of perfection.
Lebarde Natural Skincare is not positioned as an alternative trend. It is positioned as a corrective force.
Maia is outspoken about what she sees as a dangerous shift in the beauty industry. The increasing promotion of injections and artificial procedures as everyday skincare solutions deeply concerns her.
“I am shocked that injections are offered to 25-year-old young people,” she says. “They become addicted to unhealthy procedures.”
In her view, many brands and practitioners prioritize quick profits over long-term well-being. Short-term visible results are marketed aggressively, while the long-term consequences are rarely discussed. Maia believes this approach erodes both physical health and self-trust.
Lebarde was created in direct opposition to this culture. The brand advocates for patience, consistency, and respect for the skin’s natural processes. Rather than forcing change, Lebarde supports renewal from within, allowing beauty to develop sustainably over time.
Educating Rather Than Selling
One of Maia’s strongest commitments as a founder is education. She does not believe in convincing customers through exaggerated promises. Instead, she focuses on teaching.
Maia actively provides free testers and takes time to guide customers on how to use the products correctly. She explains the role of each ingredient and why natural vitamins, minerals, and antioxidants matter.
“When women understand what they are using, they make better choices,” she explains.
This educational approach transforms customers into informed participants rather than passive consumers. It empowers them to evaluate beauty products critically and to prioritize health over hype.
Lebarde’s community is built on dialogue, not persuasion. Customers are encouraged to ask questions, share experiences, and develop a deeper relationship with their skincare routine.
Beauty as Confidence and Identity
Maia sees beauty brands as powerful influencers of self-perception. When used responsibly, skincare can strengthen confidence, reinforce self-worth, and support personal identity. When misused, it can create insecurity and dependency.
Lebarde aims to sit firmly in the first category.
Women who discover the brand often resonate with its philosophy of healthy living and authentic results. The products are described not only as effective but as comforting. They make women feel beautiful, confident, and genuinely cared for.
This emotional connection is not accidental. It is the result of Maia’s belief that beauty should nurture rather than pressure.
“People feel the difference,” she says. “Not just on their skin, but in themselves.”
First Impressions That Last
For many customers, the first encounter with Lebarde is sensory. They notice the scent of nature immediately, followed by visible results that appear sooner than expected. This combination creates trust quickly.
The most common feedback Maia hears is simple but powerful. People tell her they have finally found the right product.
That moment of recognition is what Lebarde strives for. Not shock. Not instant illusion. But reassurance.
Building a Sanctuary of Wellness
Lebarde Natural Skincare has never been about chasing market dominance or temporary visibility. It is about creating a lasting space in the beauty industry where integrity, wellness, and nature coexist without compromise.
As the brand looks toward the future, that vision becomes even more personal.
By 2026 and beyond, Maia envisions Lebarde expanding into a physical space, a place that goes beyond retail. Her goal is to open a dedicated boutique where customers can not only purchase products but also experience personalized services designed around relaxation, care, and holistic beauty.
“This will be the best place to relax and feel happy,” she says.
The concept reflects everything Lebarde stands for. A calm environment, thoughtful rituals, and human connection. Rather than high-pressure sales, the space will invite people to slow down, reconnect with themselves, and rediscover beauty as a form of self-respect.
This future expansion represents a natural evolution of the brand, transforming Lebarde from a product line into a lifestyle destination grounded in well-being.
Redefining Luxury for the Modern Woman
Maia’s definition of luxury challenges conventional standards. For her, luxury is not excess or exclusivity. It is clarity, effectiveness, and kindness.
Lebarde encourages customers to invest in fewer, high-quality products that genuinely work. Each formulation is designed to last, both in performance and in purpose. This approach aligns with a broader commitment to sustainability and conscious consumption.
“Our luxury is clean, conscious, and long-lasting,” Maia explains.
Lebarde stands as a reminder that true beauty does not demand sacrifice. It respects both the individual and the planet, offering products that honor the environment while delivering visible results.
A Legacy of Real Beauty
When Maia reflects on the legacy she hopes to leave behind, her focus remains clear. She wants people to rediscover the power of nature and understand that real beauty does not come from injections, shortcuts, or artificial perfection.
Instead, it comes from patience, care, and alignment with the body’s natural rhythms.
For Maia, true luxury lies in kindness. Kindness to ourselves, to our environment, and to future generations. Lebarde exists as proof that when beauty is created with intention and honesty, it becomes timeless.
In a world constantly pushing for more, faster, and louder, Lebarde Natural Skincare offers something rare. A return to balance. A celebration of authenticity. And a quiet confidence that real beauty, when nurtured correctly, never fades.
