Josh Mangum, the Founder and CEO of WiT Group, has carved a unique path in the digital marketing industry. Unlike traditional agencies that focus on retainers and vague performance metrics, Mangum has revolutionized the agency model with a performance-driven, data-backed approach that prioritizes client success above all else.
With over two decades of experience in marketing, sales, operations, and business development, Mangum has become a recognized leader in branding, automation, and performance marketing. His ability to blend these elements into a cohesive strategy has set WiT Group (short for “Whatever It Takes”) apart from the competition, making it one of the fastest-growing agencies in the United States.
Mangum’s philosophy is simple: Do Whatever It Takes to deliver measurable results. This commitment has earned him the trust of businesses across various industries, ranging from healthcare and finance to technology and consumer brands.
In an industry where agencies often overpromise and underdeliver, Mangum has built a business that thrives on accountability, transparency, and performance-based pricing. His journey from corporate marketing to launching a disruptive, high-growth agency is a testament to his visionary mindset, relentless work ethic, and ability to adapt to industry trends.
A Strong Foundation
Josh Mangum’s expertise in marketing didn’t happen by chance—it was the result of years of education, hands-on experience, and a relentless drive to understand consumer behavior at a deep level.
Mangum earned his marketing degree from Wingate University and later pursued advanced studies in marketing, accounting, and psychology. This interdisciplinary education equipped him with a unique ability to analyze market trends, develop data-driven strategies, and leverage consumer psychology for brand growth.
Over the course of his 20-year career, Mangum has worked with over 1,000 clients across multiple industries. His early career saw him take on roles in corporate marketing, media organizations, and boutique agencies, where he studied the strengths and weaknesses of traditional agency models.
He quickly identified a major flaw: Most agencies prioritize billable hours and vague deliverables over actual business outcomes. This realization fueled his passion to create an alternative model—one that prioritizes performance, efficiency, and accountability.
“I knew there had to be a better way,” Mangum says. “I wanted to build an agency where success wasn’t measured by how many hours we billed, but by the actual results we delivered.”
Breaking the Traditional Agency Mold
In 2011, Mangum transitioned from corporate roles to independent consulting, offering marketing services to businesses looking for real, measurable growth strategies. However, as his client base grew, so did his ambition to transform the traditional agency model.
In 2020, he officially launched WiT Group as a full-service digital marketing agency.
“Our mission was clear from the start—to disrupt the agency model by integrating performance-driven strategies,” Mangum explains.
Unlike most agencies that offer generic solutions, WiT Group focuses on:
Performance-Based Marketing – Clients only pay for measurable results.
Custom Strategy Development – No cookie-cutter approaches. Every strategy is tailored to the client’s unique business goals.
Real-Time Data Tracking – Clients have access to transparent performance metrics at all times.
Full-Funnel Marketing – WiT Group integrates branding, content, paid advertising, automation, and analytics into a single, seamless strategy.
This approach has led to exceptional client retention rates and exponential growth, with WiT Group now recognized as one of the top 100 fastest-growing digital agencies in the U.S.
WiT Group: Redefining Marketing Success
WiT Group stands apart in the digital marketing industry through its innovative approach to client success. Rather than relying on traditional agency methods, Mangum has introduced several key differentiators that have made WiT Group a top choice for brands looking to scale.
1. Performance-Based Pricing Model
Most marketing agencies charge clients fixed monthly retainers, regardless of the actual results they generate. WiT Group, however, operates on a pay-for-performance model, meaning that clients only pay for tangible results.
“We put our money where our mouth is,” Mangum says. “If we don’t deliver, we don’t get paid—it’s that simple.”
2. Custom Dashboard Development
WiT Group provides custom marketing dashboards that allow clients to track real-time performance metrics. These dashboards offer full transparency on ad spend, ROI, conversion rates, and campaign effectiveness.
“Clients should never have to guess if their marketing dollars are working. They should have real-time access to every metric that matters.”
3. Fractional CMO Services
For businesses that need executive-level marketing leadership but lack the budget for a full-time Chief Marketing Officer (CMO), WiT Group offers Fractional CMO services. This allows companies to leverage Josh Mangum’s expertise and strategic leadership without the overhead costs of hiring an in-house CMO.
“Many companies struggle because they lack a clear marketing direction,” Mangum explains. “Our Fractional CMO service gives them a high-level strategy without the full-time expense.”
With this service, WiT Group provides:
Comprehensive marketing strategy development
Budget allocation and ROI optimization
Team training and leadership
Cross-channel marketing execution
This offering has been a game-changer for startups, mid-sized businesses, and even enterprise clients looking to scale without making long-term commitments to expensive executive hires.
Driving Real Business Growth with Data-Driven Marketing
Josh Mangum’s success is rooted in his deep understanding of data analytics and how to use it to drive business growth.
At WiT Group, every marketing strategy is built on a foundation of data, automation, and AI-driven insights. Instead of relying on outdated marketing techniques, Mangum and his team focus on:
✔ A/B Testing & Optimization – Ensuring every campaign is refined for maximum conversion rates.
✔ AI-Driven Audience Targeting – Using machine learning to pinpoint the perfect audience for every campaign.
✔ SEO & Content Marketing – Developing high-quality content that ranks on search engines and generates organic leads.
✔ Automated Marketing Funnels – Streamlining the sales process with lead nurturing, email automation, and retargeting strategies.
“Marketing isn’t just about creativity—it’s about results,” says Mangum. “We let data drive every decision we make.”
This results-focused approach has helped WiT Group’s clients achieve dramatic revenue growth, with some businesses seeing up to a 500% increase in ROI within months of working with Mangum’s team.
Transforming Businesses Across Multiple Industries
WiT Group’s expertise covers multiple industries, allowing the agency to create tailored marketing solutions that drive measurable results. In healthcare, the agency has helped medical practices, dental offices, and wellness brands grow by implementing precision-targeted campaigns. By leveraging data-driven strategies, WiT Group ensures healthcare providers attract the right patients while maintaining compliance with industry regulations.
In the financial sector, the agency works with financial advisors, investment firms, and fintech startups to acquire high-value clients. Through strategic lead generation and conversion optimization, WiT Group helps financial businesses stand out in a highly competitive space, ensuring they reach and retain their ideal clientele.
Technology companies, including SaaS providers, AI startups, and IT service firms, also benefit from WiT Group’s expertise. By focusing on thought leadership, audience engagement, and conversion-focused campaigns, the agency helps tech brands expand their reach and drive sustainable growth.
For e-commerce and consumer brands, WiT Group maximizes online sales through performance-driven digital advertising. By analyzing customer behavior and refining marketing campaigns, the agency ensures brands connect with their target audience effectively, leading to increased revenue.
Real estate firms and home service providers also rely on WiT Group’s expertise to generate high-quality leads. Through hyper-local marketing and advanced digital strategies, the agency helps real estate professionals and property developers strengthen their online presence and attract more clients.
This diverse industry experience enables Josh Mangum to apply top-tier marketing strategies across different business sectors. His ability to adapt and innovate ensures that WiT Group remains at the forefront of digital marketing, delivering success for clients across various industries.
Scaling Innovation in Marketing
As WiT Group continues its rapid growth, Josh Mangum remains focused on pushing the boundaries of what’s possible in digital marketing. His future plans include:
WiT Group is continuously evolving by embracing cutting-edge technologies and expanding its reach to stay ahead in the competitive marketing landscape. One of the key areas of growth is the integration of AI and machine learning into its marketing strategies. By leveraging AI-driven automation, the agency enhances efficiency, streamlines campaign execution, and optimizes ad performance in real time. This allows clients to maximize their marketing budgets while ensuring precision-targeted messaging that resonates with the right audience.
Predictive analytics is another area where WiT Group is making significant advancements. By harnessing big data, the agency can forecast market trends, analyze consumer behavior, and fine-tune marketing campaigns for optimal performance. This data-driven approach helps businesses make informed decisions, allocate resources effectively, and achieve a higher return on investment. The ability to anticipate shifts in consumer preferences and industry trends gives WiT Group’s clients a competitive edge in their respective markets.
As part of its long-term vision, WiT Group is expanding beyond the U.S., partnering with international brands to bring its expertise to a global audience. By adapting its marketing strategies to different cultural and regional landscapes, the agency ensures that its clients can scale their businesses across borders. This global expansion reflects WiT Group’s commitment to growth and innovation, allowing it to become a leader in the international digital marketing space.
In addition to expanding services, WiT Group is investing in proprietary marketing tools designed to enhance campaign management and performance tracking. By developing in-house software solutions, the agency provides clients with real-time insights, automation capabilities, and data analytics tools that streamline marketing operations. These custom-built solutions not only improve efficiency but also enable WiT Group to offer unique, technology-driven advantages that set it apart from competitors.
“The digital marketing landscape is always evolving,” Mangum says. “We’re committed to staying ahead of the curve and continuing to deliver exceptional results for our clients.”
A Legacy of Innovation and Impact
Josh Mangum has cemented his reputation as one of the most forward-thinking leaders in digital marketing today. Through WiT Group, he has redefined the agency model, championed performance-based marketing, and helped countless businesses achieve measurable growth.
His philosophy of “Whatever It Takes” is more than just a slogan—it’s a commitment to excellence, accountability, and client success.
For any business looking to scale, optimize, and dominate their market, partnering with Josh Mangum and WiT Group isn’t just a choice—it’s a strategic advantage.
“Marketing is more than just branding—it’s about driving revenue. At WiT Group, we don’t just create campaigns—we build businesses.”
