Digital marketing has become one of the most important aspects of marketing, and social media is one of the most effective channels. Through social media, businesses can connect with their customers and create a relationship of trust and transparency.
Digital marketing has become increasingly important in recent years as more and more consumers turn to the internet and digital devices to find information about products and services. A successful digital marketing campaign can help you reach your target audience, build brand awareness, and increase sales.
Social Media 55 is an award winning Digital Marketing agency led by Joseph Rothstein that uses a variety of digital marketing tools, such as SEO, social media, and email marketing etc to reach a wide audience of potential customers and to promote the sale of products or services.
A Journey from being a Student to Businessman
Joseph Rothstein got a Bachelor of Arts Degree in Political Science from Concordia University in Montreal and a Degree in Real Estate from Lasalle College. “I have given speeches to the graduating classes at the John Molson School of Business on social media marketing and workshops around the United States.” He recalls
In the years following his formal education, Joseph worked as a social media manager and marketer for a Beverly Hills, California-based luxury perfume company called JIVAGO. Joseph realized he needed to provide digital marketing and social media services to other businesses and brands after experiencing years of success with various endeavors. He built his own reputation by meeting influential people in the business world and assisting them in honing their online cray. He founded the digital marketing firm Social Media 55 in 2014.
Digital Marketing in the Modern Era
Joseph asserts, “In 2014 I founded Social Media 55 when social media was still not adopted by so many brands around the world. For many companies, the concept of investing in social media marketing and management was unthinkable, and as a result, they lagged behind the competition in terms of their use of digital marketing. They put in extensive effort to convince brands of the significance of the issue, but many of them remained reluctant.”
Currently, things have changed dramatically. In the past businesses needed to be taught about the significance of using social media and digital marketing. Now we are assisting businesses in making the most of their present social media efforts. It’s still necessary to teach, but in more nuanced ways. Companies trust us to create conversion-optimized websites and manage effective advertising campaigns. Conversion rate optimization is an area where many brands could benefit from the expertise of qualified advertising specialists (CRO).
Helping many Businesses to Grow by their Services
Joseph’s mission at Social Media 55 is to assist businesses to grow in this competitive world by providing different services. “Each one is unique, but they all enhance one another. It is critical that we have experts across all service areas on staff so that we can deliver the best possible results for our clients,” He asserts.
Social Media 55’s digital marketing services:
- Establishing trust with customers and increasing company’s value by Branding
- Differentiating your products from competitors through Graphic Designing
- Managing Social Media accounts to generate more Sales
- Increasing Brand Exposure by Social Media Paid Advertising
- Website Design & Development for better user experience
- PPC to get more potential customers
- Generating more sales from Google AdWords campaigns
- Search Engine Optimization (SEO) for ranking on Google’s first page and getting Organic Traffic
Joseph believes that in this fierce level of competition in the business world, it’s safe to say that there is no lack of skilled professionals available. But the team at Social Media 55 is unique because they approach every client’s brand as if it were their own. Our team is selective about the brands it works with and focuses on industries where it has a leg up on the competition. They don’t just take on any old campaign in an effort to boost sales; instead, they make sure to put all of their efforts into the areas where they excel.
Keeping dispersed teams Focused and Productive during a Pandemic
Where there is success, there are some harsh challenges too that you must have to face. Joseph asserts” One of the most challenging things for Social Media 55 has been adjusting to life after the pandemic. We have picked up on the fact that brands are being extra cautious in these unstable times, which has opened the door for those who are willing to double down. However, this has caused many brands to sit on the sidelines and see what happens.”
Many people have had to make rapid adjustments in the past two years, which may have been difficult for some. Being unable to travel as easily has reduced the frequency of in-person client visits, which is an enjoyable aspect of the business and a welcome change from staring at computer screens all day.
Facilitating a caring and supportive work environment
“The team at Social Media 55 is like one big family. Their Executive team is in constant communication with every member of the company. Nobody at the company is afraid to offer constructive feedback or disagree with one another’s viewpoints. We encourage people to speak up and share their thoughts. We think that the best way to master the results of a project is to have many people work on it.
“One person may overlook an aspect of a project while a colleague will be quick to jump in and fill any gaps. We are in a business that requires passion and ideas, so we have daily brainstorming sessions internally to make sure each project is being carefully executed and getting the attention it deserves.” he says
“Our word is our bond and we always do what we say we’re going to do. We don’t make empty promises, if we say we are going to deliver by a certain date you can expect it to be executed. Our job is to understand the clients goals and provide realistic expectations at whatever initiative we are embarking on. With that aligned we are always able to have a positive outcome. Our clients are always responded to and we are quite proactive with constantly arming our clients with the progress and timetables. We make sure to address everything we’ve been hired to do and more and most of all we don’t believe in shortcuts. We believe in working hard and working smart.” he explains
Future goals for Social Media 55
In this competitive world Joseph is constantly working on improving core services to be even better. “We are always scouting the best talent in the industry. We are fortunate to have a dream team with a great pedigree in digital marketing. We are working on developing a software to offer our clients something unique from your typical agency. Our future goal is to heavily invest in developing a Social Media 55 software. We are currently in an early phase of development and framework. We feel that this unique product will allow our clients to benefit even more from our services,” he says.
Joseph’s professional advice to other entrepreneurs
Joseph believes that if you work hard and are relentless at what you do the chance of a positive outcome is great. Nothing good will come from sitting around and waiting for it to happen. You need to get out there and work on your craft.
Joseph’s advice to entrepreneurs is: “Get out there and enroll in a business administration program so that they can adopt effective tools and systems on how to run a business. Your experiences will be a large part of your education, working for an agency is a great way to learn the trade but also give you an idea on how to run a business.”