In the bustling metropolis of Los Angeles, where glitz and glamor are as common as the sunshine, stands a key player in the entertainment publicity arena — The Prenner Group. Founded in 2007 by Amy Prenner, The Prenner Group isn’t just a conventional public relations firm but a creative powerhouse that crafts stories which resonate and endure.

Passion and Purpose

Amy’s path to founding The Prenner Group was anything but conventional. A graduate of Boston University, Amy initially harbored dreams of becoming a news anchor. Little did she know that her destiny lay behind the curtains of the illustrious entertainment industry. After a brief stint with an agent representing esteemed talent, Amy’s compassionate spirit drew her to the world of publicity, where she thrived on the challenges and rewards of storytelling and reputation management.

The genesis of The Prenner Group wasn’t a solitary decision but one encouraged by mentors and friends who saw potential in Amy’s unique approach to PR. Her debut in the field, representing NBC’s ‘THE SINGING BEE,’ was a resounding success and set the stage for The Prenner Group’s ongoing narrative of excellence and innovation.

Her journey into publicity was not a direct path; she explored various roles, from aspiring on-camera news reporter to considering a career as a talent agent. Her passion for publicity sparked while working for the up-and-coming producer Lynda Obst, known for SLEEPLESS IN SEATTLE and ONE FINE DAY. Witnessing ABC News Camera Crew interviews and attending premieres ignited her fascination with the red carpet glamor, sealing the commitment to this dynamic field.

Amy says,” My entry into PR began at a firm, where I gained valuable experience in talent publicity, working with emerging stars such as Ben Affleck, Calista Flockhart, Jared Leto, Adrian Brody, and Debi Mazar. This foundational period allowed me to explore the facets of PR within the entertainment industry. Subsequently, I transitioned to TV publicity, playing a pivotal role in relaunching EXTRA in 1999 and collaborating with Paramount on projects like the movie-review show HOT TICKET and the BLIND DATE spin-off, RENDEZ VOU.”

Her professional journey continued at WHEEL OF FORTUNE, where she spent five years passionately promoting America’s Favorite Game Show. Being on location for the show frequently gave her the desire to establish The Prenner Group.

Amy’s narrative underscores the importance of mentors, adaptability, and seizing opportunities as they arise. It’s a narrative all too familiar in the world of business, where the trajectory of success often mimics life’s intricate and unpredictable nature.

The Prenner Group: Redefining PR

The Prenner Group is anchored in a philosophy that moves beyond conventional PR practices. This is a company that constantly seeks new avenues for brand elevation, not content with the status quo. The company’s unique value lies in its specialized suite of services tailored to the unique whims and fancies of the entertainment industry.

One facet of The Prenner Group that sets it apart is its approach to talent relations. Amy and her team understand that in the entertainment market, relationships can be the lifeblood of a successful campaign. By cultivating and maintaining strong ties with influential talent, The Prenner Group effectively solidifies a brand in the public’s consciousness.

Special events, red carpet appearances, and leveraging digital platforms are just a few arrows in The Prenner Group’s substantial quiver. Their approach is not just strategic; it’s an all-encompassing experience for clients and audiences alike. This holistic model ensures that The Prenner Group clients experience success that is not only visible but also quantifiable.

Amy emphasizes the company’s agility and openness to anything saying, 

“We don’t need to be the big shiny penny in the room. We are okay to be scrappy and save clients time and money.”

The Suite of Services

The Prenner Group isn’t simply a publicity agency; it’s a holistic branding partner dedicated to its clients’ success. The company’s roster of services is expansive, covering every aspect of brand promotion and public rapport. At TPG, our overarching aim is to provide a comprehensive return on investment (ROI). The suite of branding services they offer encompasses:

Brand Development and Building: Crafting and enhancing the identity and reputation of your brand.

Special Events: Strategically planning and executing events to promote and elevate your brand.

Celebrity Events: Leveraging the influence of celebrities to enhance your brand’s visibility.

Red Carpet: Creating memorable and impactful moments through strategic red carpet appearances.

Charity Events: Aligning your brand with charitable causes to foster positive connections with consumers.

Talent Relations: Establishing and managing relationships with influential talents to enhance brand association.

Digital Communications: Utilizing digital platforms to effectively communicate your brand’s message and engage with your audience.

By combining these diverse services, The Prenner Group aims to not only tell your story but to create an immersive and compelling experience for your target audience. The ultimate goal at TPG is to ensure that every effort contributes to a measurable and positive return on your investment in our services. What makes them different from competitors is that each strategy is individually tailored to achieve the goals of each individual client. 

Amy says, “No two clients are the same and that’s why we are successful. We listen and plan accordingly to set our clients up for success.”

Remarkable Evolution

The Prenner Group has undergone a remarkable transformation, evolving from a one-person operation to a thriving entity with employees spread across various locations, including Baltimore, Denver, New York, Nashville, and New Orleans. Last year marked a pinnacle in their history, as TPG achieved unprecedented success. They successfully launched over 10 feature films, introduced numerous books and podcasts, and catapulted previously unknown channels into major players within the industry. Their pride in these achievements is grounded in the dedication, hard work, and the nurturing of their relationships.

An essential chapter of their success story unfolded during the pandemic. In a time when many companies faced challenges, they seized the opportunity to pivot and adapt. Their unique approach involved collaborating with experts across diverse fields, leading them to establish a lifestyle division of experts. In less than three years, this initiative has proven truly magical.

Their engagement with experts spans a wide spectrum, including specialists in body language, resilience and parenting, grief counseling, financial consulting, DEA executive career coaching, and relationship counseling. By devising innovative strategies, they not only made their endeavors resilient to the effects of Covid-19 but also positioned themselves as a go-to resource for individuals across all sectors.

Their journey reflects not only their ability to navigate unprecedented challenges but also their commitment to fostering excellence in various domains. As they continue to grow and adapt, they remain dedicated to the principles of hard work, collaboration, and innovation that have been the cornerstones of their success. The transformative experiences of the past year have solidified their position as a dynamic force in the industry, and they look forward to further contributing to positive change and growth in the future.

Agility and Resilience

The Penner Group demonstrates an ability to remain flexible and responsive in an ever-changing world. They stay true to their values, emphasizing the importance of planning and customer satisfaction in their work.

At TPG, their vision is simple: to be agile and resilient and be a few steps ahead as best as they can. They advocate against taking shortcuts, emphasizing the importance of reading, doing thorough homework, and asking a lot of questions to properly plan ahead. Most important tip is always to look at the calendar and plan ahead.

Their goal is to continue to grow and service their clients. They pride themselves on the personal touches and attention they tailor to each individual campaign.

Foreshadowing on the Upcoming Challenges

Amy reflects on the challenges ahead, noting that Artificial Intelligence is impacting all industries. However, she suggests that if utilized effectively as a tool, it can enhance efficiency in public relations and set the company up for success rather than viewing it as a negative.

Another ongoing challenge she identifies is the persistence of obstacles faced by women leaders. Amy observes that women, especially in the context of achieving work-life balance, are often the harshest critics of their female counterparts. She acknowledges the internalized biases and scrutiny that women may face, both professionally and personally.

“Certainly, In my career journey, one of the most notable challenges I faced as a woman was the realization that, at times, the greatest hurdles came from within my own gender,” says Amy.

Addressing these challenges requires a concerted effort to foster solidarity among women, promote mentorship, and challenge stereotypes about work-life balance, ultimately contributing to a more inclusive and understanding professional landscape for women to thrive.

Enhanced Productivity

As a business owner, wife, and mother, Amy believes that traits like empathy and vulnerability are key in leadership and in life. She emphasizes the importance of asking people how they are and communicating effectively, advocating for putting down the phone, taking walks, and clearing one’s head to enhance productivity. The company treats its staff with the utmost respect, encourages PTO, and aims to prevent burnout. Amy believes in taking the high road and agreeing to disagree with naysayers.

Piece of Advice

Amy underscores the importance of forward-thinking and avoiding shortcuts. She advocates for a measured approach, emphasizing that patience often nurtures superior outcomes.

“Always plan ahead and don’t take the easy road. Sometimes if you don’t rush you’re more likely to seek better results.” (Amy Prenner)