Aditya Khemka is an instigator for introducing new technologies to the Indian market, and a well-trusted advisor with quite a deep understanding of the security requirements of a growing India. Mr. Aditya Khemka, Managing Director of CP PLUS (Aditya Group) stands unparalleled when it comes to conceptualizing best-suited and customized solutions for the security troubles of corporates, public enterprises as well as critical infrastructure, institutes, and entire smart cities.
Responsible for introducing color monitors, video editing and digital audio software, 3D animation, and many more technologies to the Indian market, Mr. Khemka has been a visionary in the truest sense of the word. A far-sighted pioneer, Mr. Khemka sensed the growing demand for electronic security equipment back in the early days when the core company Aditya Infotech was already in the IT business for more than two decades.
Mr. Khemka envisioned that as any individual moves forward from their basic needs towards the refined luxuries of life, they also require a safe and secure environment that enables them to prosper. And it was with this in mind that Mr. Khemka launched CP PLUS to bring to India the technology of the future with a competitive edge to deliver cost-effective performance to Indians everywhere.
The Inspiration Behind Starting The Company
Noticing how in the rapidly changing and digitally transforming world, safe surroundings were increasingly becoming a constant necessity for people everywhere, Mr. Khemka realized that there was no Indian company in the surveillance industry, much less an original equipment manufacturer. And thus, CP PLUS was established with the realization that only an Indian brand can actually fathom the varied Indian security requirements and deliver products that meet the needs of Indians everywhere.
With this in mind and to enable the country with a safer and smarter future, Mr. Khemka ventured out into the security and surveillance industry back in 2007 and brought to life CP PLUS, the only Indian brand that is still single-handedly leading the industry, not just in India but 16 other countries as well.
Products And Services Offered, New Innovations And Why CP PLUS Stands Out
CP PLUS is a comprehensive surveillance and electronic security brand with the most extensive portfolio in the entire industry. At CP PLUS, they recognize that investing in technology means investing in innovation and humans cannot have a world without innovation.
There are many emerging technologies that have humongous potential to transform the world and they are eager to leverage the power of AI and IoT to not just make our solutions more and more resourceful but develop stand-alone products that can effectively revolutionize the industry.
Being part of the technology sector, they are in the race of making products and services more accessible to individuals who struggle to utilize them. Through the better integration of upcoming technologies such as IoT and rendering the power of artificial intelligence, CP PLUS is enabling the public through providing useful solutions that offer unimagined benefits to improve the quality of life manifolds.
Surveillance and effective security were once deemed a luxury that only the rich and privileged could afford. Not even 15 years ago when the company started out, adding a set of 4-8 CCTV Cameras to your property meant spending an extensive amount. Being so expensive, they delivered the freedom of security only to a handful.
“Understanding that surveillance was soon to be the necessity of the masses, I built CP PLUS with the foundation of making security more and more accessible”, says Mr. Khemka.
Over the years, they have accomplished a great deal in developing CCTV cameras that have the most advanced features and still are cost-effective. Adding value for money, they have been determined to flood the Indian market with stand-alone cameras that have been integrated with a multitude of advantageous services and functions.
They are rapidly strengthening the capabilities of their products to deliver much more than expected. One camera or just a Video Doorbell can make your home smarter now. Reducing false alarms, they are focused on introducing technologies that keep you alert only when the need occurs so you can enjoy unparalleled security and be in total control of your home even when you are away.
Moreover, empowering Indians everywhere with a sense of security they can depend upon, CP PLUS is a pioneer Indian brand, working to provide not just physical safety but an enhanced standard of living to the global population.
Recognizing that people from all walks of life require a security system they can rely upon, CP PLUS stands committed to keep on developing better, more advanced, and yet more economical solutions to cater to the security requirements of the world.
Long-Term Strategic Vision For The Company
From the very beginning, Mr. Khemka saw the need and envisioned creating a niche industry in a country where people were just unaware of the integral role modern technology can play in the future. The paramount purpose driving the pioneer Indian entrepreneur since the beginning has always been the need to create a safer & smarter future. It has been the vision of enhancing the quality of life for Indians everywhere.
CP PLUS is on a mission to empower the public with safety & dependability by making products & solutions more accessible.
Mr. Aditya Khemka, Managing Director, CP PLUS (Aditya Group) comments, “Ours is a brand that stays with you for life & it is through enriching your life with peace & reliability that we have succeeded in prevailing across boundaries & industries, empowering people to thrive in their own direction. The foundation of our commitment stands on our resolution to remain a quality-driven, value-for-money, made-in-India brand that never fails to more than meet the expectations of our customers & stakeholders.”
The determination to take effective and dependable surveillance to every corner of the country is what differentiates CP PLUS from other brands. To reinforce this dedication, CP PLUS has set up its presence in every major town and city of every state across India and the brand is now eager to help turn rural areas into smart, urban living spaces with the security one can totally depend on.
Moreover, ever since its inception, the brand has been vehemently working to develop new and improved products and to make them available to everybody across the nation and beyond at reasonable prices, so that no one has to think twice before deciding to secure their home or office.
Achieving Customer Satisfaction
While talking about customer review and satisfaction Mr. Khemka states, “At CP PLUS, the customer comes first. Always and every time. Through prioritizing a customer-centric approach, we have made sure that our products and services are more aligned with our customer’s growing and evolving needs and preferences. Delivering more than expected to obtain higher customer satisfaction, loyalty, and also retention”.
But more than anything, they prioritize innovation to drive them at CP PLUS. Encouraging and fostering a work culture where every member intends to be productive and create something new every day. When a team is encouraged and trained to think outside the box and find new creative solutions to its problems instead of sticking to orthodox measures, it opens the way for it to innovate and embrace new ideas and technologies. Stimulating creativity also helps in establishing a collaborative work environment which further pushes employees to work together and be more productive.
Mr. Khemka says, “embracing a culture of continuous and never-faltering improvement has helped me in motivating my team to constantly evaluate and improve processes, products, and services to meet the changing market demands and conditions”.
Challenges Ahead For The Company
“As a brand, we have always embraced the learning opportunities that challenges have presented us with. From establishing a niche industry in a country where people were not aware of the technology to overcoming scalability and adoption challenges, we have successfully managed to break out of all the hurdles and persist to become India’s No. 1 surveillance brand”, states Mr. Khemka while asked about the challenges ahead for the company.
They are now producing 4G routers in CP PLUS to also reduce the connectivity challenges faced in rural areas so that cloud-based solutions can be installed in such places. They are also manufacturing robust cables to ensure that the security infrastructure that they build for the smart cities of India can perform resiliently for decades to come.
“The only area that still has a huge potential for improvement is enhancing the integration and interconnection capabilities between devices and solutions and our R&D team is working diligently to bring out solutions that can be seamlessly integrated with one another to offer the most satisfying experience to the end user”, adds Mr. Khemka.
Plans For The Next 2-3 Years
CP PLUS has a whole array of revolutionary products aligned to be launched in the coming months, more of stand alone solutions that are integrated with human filtering. So keeping up with the trend, their smart innovations for the coming years will be focusing on harnessing the power of IoT, AI & ML. The segment which deserves greater attention in the coming years would be home security as India is still in process of developing an established home security market. They have many highly-advanced products in the making and we will be flooding the market with solutions that offer better integration capabilities so that different devices can work smartly in unison.
While talking about the upcoming plans for CP PLUS Mr. Khemka depicts, “about the plans forward From access control to deterring intruders, smart security lets homeowners control everything from their smartphones/Tabs even when they are on holiday and our innovations aim at making it all easier, more convenient, effortless as well as pocket-friendly”.
All these and more so that people from every walk of life can gain access to dependable and effective security systems that have a huge potential to elevate the quality of life in Indian smart cities. Consequently, the rapid acceleration in technology is now being reflected in the solutions they offer and they are eager to strengthen their portfolio manifolds in the upcoming years.
Moving in the direction of making India completely Atmanirbhar, we are also building alliances with Western chipset makers to produce special chipsets for CP PLUS under an ODM relationship with the long-term goal of producing chipsets locally in India only.
Company Strengths That Set It Apart
CP PLUS is a quality-driven, value-for-money, made-in-India brand that never fails to more than meet the expectations of their customers & stakeholders. Mr. Khemka comments “At CP PLUS, we measure the impact we create in terms of the quality of life we have helped improve and of the people we have touched over the years”. Every innovation that they have developed for the Indian market has aimed to enhance the lifestyle people enjoy. All their efforts to leverage emerging technologies are directed toward improving safety and peace of mind so that Indians as well as the whole world can keep growing no matter where they are.
They were the first to set-up a greenfield manufacturing unit in India for making CCTV Cameras & Recording devices and today they are amid setting up the World’s Largest Facility outside of China by the end of 2022. Undeniably, they are the only Indian brand investing hugely in R&D and very soon, they will have 100% indigenous production in the Indian market through these efforts.
“Our extensive investments and partnerships with the various chipset companies over the past decade have helped us in staying ahead of the curve by being the fastest to launch the best futuristic technologies to the Indian market – we try to stay ahead of time with continuous advancements in the technology we provide”, mentions Mr. Khemka.
They are the only brand constantly communicating with the consumers via their 360-degree campaign over the past 7-8 years and with their brand ambassador Salman Khan. They were the first to educate users about the need for CCTV & to relay to them that it is not a luxury but an affordable necessity for everyone.
Mr. Khemka states, “Our 2 key reasons for success have been FOCUS & RELATIONSHIP – to put in 200% Focus on what we do as the Best in the World, and to Value Relationships with our customers, suppliers and colleagues above any transaction or money”.